What is inbound meaning?

Inbound refers to the process of attracting and bringing customers to a business through various marketing and communication tactics, rather than actively seeking them out through traditional sales techniques. This approach focuses on providing valuable and useful content to potential customers, creating a positive impression and building lasting relationships. Inbound marketing typically includes strategies such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and lead nurturing. The goal of inbound marketing is to increase brand awareness, generate leads, and ultimately convert those leads into loyal customers.